5.0 · 100+ projects delivered Los Angeles, CA · Remote-friendly
13+ years in the stack (213) 731-2342
Sunlit modern Los Angeles software studio with light wood desks, large windows and greenery
Los Angeles · Full-stack studio

Build. Automate. Scale.

We build custom web applications and AI automations that drive real business growth — WordPress, Django, and headless Next.js. Hand-written code, senior developers, and no bloated page builders or plugins.

  • Free 30-min strategy call
  • Senior devs, never juniors
  • You own 100% of the code
100+Projects delivered
13+Years in the stack
12yrOur longest client
5.0Average client rating
Founder and lead developer at a light wood desk, explaining an idea on a laptop in a bright studio
01 · Who we are

A boutique LA studio that writes real code.

Led by founder and AI specialist Omar, our Los Angeles-based team has spent over a decade helping professors, nonprofits, lawyers, and small businesses build fast, modern web applications — from custom WordPress sites to Django platforms and headless Next.js frontends.

We don't just install plugins. We write custom code across the stack and build AI integrations that save you real time and money. Every project is handled directly by senior developers — never handed off to a junior.

"We started Webmaster & More because too many businesses were sold bloated templates and left to fend for themselves. We do the opposite: hand-written code you actually own, explained in plain English, with a real person on the other end long after launch."

Omar Abuassaf Founder & Lead Developer · Full-stack & AI · 13+ years
02 · Services

Everything you need to build, automate, and scale.

Full-stack development and AI automation — planned start-to-finish by the senior developer who builds it.

Custom Web Development

Full-stack web apps built to spec — WordPress, Django, or headless Next.js.

Every line is hand-written — no page builders, no bloated plugins.

AI & OpenAI Integrations

GPT, embeddings, and intelligent automation for smarter content, chatbots, and data-driven tools.

Built by an AI specialist — practical automations, not hype.

Seamless API Automation

Connect your CRMs, payment gateways, and marketing platforms with robust REST integrations.

Your tools talk to each other — so your team stops copy-pasting.

Headless & Next.js

Blazing-fast headless frontends on Next.js 15 with WordPress or a custom backend.

Editor-friendly CMS up front, modern performance under the hood.

Django Platforms

Robust, secure Python platforms for membership sites, portals, and data-heavy apps.

Built to scale with your business, not break under it.

Consultation & Support

Strategic guidance, code reviews, and hands-on development support when you need it.

Talk directly to the builder — no account managers, no ticket queues.

Start Your Project Not sure what you need? We'll figure it out together on a free call — no sales scripts.
Close-up of hands writing code on a modern laptop at a tidy, sunlit desk
03 · How we work

Three steps. No surprises.

You'll always know what's happening, why, and what it costs. Our process is built to feel as clear and calm as the code we write.

1. Discovery Call. A free 30-minute strategy session — we learn your goals, technical requirements, and timeline. No sales scripts, just real planning.
2. Custom Build. Hand-written code. No page builders, no bloated plugins. Every line optimized for speed, security, and your specific use case.
3. Launch & Automate. We deploy, test, and layer in AI automation that keeps working for you around the clock — long after launch day.

  • Rapid turnaround
  • Business-first, ROI-driven
  • Senior developers only
  • You own 100% of the code
  • Plain-English updates
  • Support long after launch
Tell us what you're building
04 · The people

A small, senior team you actually talk to.

Boutique by design — the person who scopes your project is the person who builds it. No hand-offs, no juniors, no mystery.

The Webmaster & More team collaborating around a laptop in a bright, plant-filled LA studio

Omar Abuassaf

Founder & Lead Developer

Full-stack and AI specialist, 13+ years shipping WordPress, Django, and Next.js. Believes the best software is the kind you never have to think about.

Front-End & Design

Interface & Experience

Turns brand and content into fast, accessible, hand-built interfaces — pixel-tuned on every screen, never a cookie-cutter template.

Automation & Integrations

AI & APIs

Wires your stack together — CRMs, payments, and AI workflows — so the busywork runs itself while you focus on the business.

Client Success

Planning & Support

Your first hello and your steady point of contact — keeping timelines clear, updates in plain English, and questions answered fast.

05 · Client stories

Work that pays for itself.

5.0 average · trusted by professors, nonprofits, lawyers & small businesses
They replaced a bloated plugin-stack with clean custom code and the site got dramatically faster overnight. For the first time I understand exactly how my website works — and I own all of it.
Small-business owner Custom WordPress rebuild · Los Angeles
The AI automation Omar built quietly saves our team hours every single week. It just runs. No drama, no maintenance headaches — exactly what was promised.
Operations lead OpenAI workflow integration · Nonprofit
What sold me was the discovery call — no sales script, just honest planning. They told me what I didn't need before they told me what I did. Rare, and it earned my trust immediately.
Attorney Headless Next.js firm site · Law practice
I've worked with Webmaster & More for over a decade. That says everything — they treat my platform like it's their own and they've never once left me stranded.
Long-term client Ongoing Django platform · 12 years
Senior developers, start to finish. No junior guesswork, no account manager in the middle — I talked to the person actually writing the code. The difference in quality is obvious.
Academic researcher Custom research web app · University
Fast, communicative, and genuinely invested in the outcome. They connected our CRM, payments, and email into one system that just works. Best web decision we've made.
Founder API & CRM automation · Small business

Representative client sentiment shown for design approval. Individual results vary by scope and requirements.

06 · Pricing

Clear pricing, quoted up front.

Packages for defined projects, hourly for everything else — and you approve the number before we begin.

Project Build

A fixed, itemized quote for your custom site or app — scoped on the discovery call so there are no surprise invoices later.

Most popular

Build + Automate

A custom build plus the AI and API automation that keeps working after launch — our highest-ROI engagement for growing businesses.

Hourly Consulting

Strategic guidance, code reviews, and hands-on support by the hour — perfect when you already have a site and need a senior hand.

$79 · one-time

Headless Starter Kit

Prefer to build it yourself? Our Next.js 15 + headless WordPress starter kit ships with 7 pages and a deploy runbook. No subscription.

Have a project in mind?

Let's build it right.

Book a free 30-minute strategy call. We'll talk through your goals, what's realistic, and exactly what it would take — no pressure, no sales script.

07 · Good questions

Answers before you even ask.

Do you use page builders like Elementor or WordPress themes?

No. We write custom code across the stack so everything is fast, secure, and fully maintainable. Page builders and bloated plugins are exactly what we replace — you get clean code built for your specific use case, not a template fighting against you.

Who owns the code and the site when we're done?

You do — 100%. Everything we build is yours: the code, the content, the hosting accounts. There's no lock-in and no hostage situation. If you ever want to take it elsewhere, you can.

What does a typical project timeline look like?

It depends on scope, which we pin down on the discovery call. Focused sites and landing pages can move quickly; larger platforms and custom apps take longer. Either way you'll get a clear timeline up front and plain-English updates along the way.

Can you work with my existing WordPress or website?

Absolutely. We audit what you have, fix what's slowing it down, and extend it with custom code or AI automation — or migrate you to a faster headless setup if that's the right call. We'll tell you honestly which path makes sense.

What kind of AI automation can you actually build?

Practical things that save time and money: GPT-powered content workflows, chatbots and support agents, smart data extraction and enrichment, and integrations that connect your CRM, payments, and marketing tools. Built by an AI specialist — no hype, just automations that run.

Do you offer support after launch?

Yes. Launch day isn't the finish line. We offer ongoing support and hourly consulting, and our automations are built to keep working for you around the clock. Some of our clients have been with us for over a decade.

Are you LA-only, or do you work remotely?

We're proudly based in Los Angeles and work with clients everywhere. Whether you're around the corner or across the country, everything runs smoothly over calls, email, and shared previews.

08 · Start your project

Tell us what you're building.

Send a few details and we'll get back to you — usually the same day — to set up your free 30-minute strategy call. Prefer to talk now? Call or email; a real person (often the developer) answers.

Availability

  • Mon – Fri9:00a – 6:00p PT
  • Discovery callsBy appointment
  • EmailSame-day reply
  • Sat – SunEmail only

Remote-friendly across the U.S. — timezone is never a problem.

Request a strategy call

This demo form doesn't send anything — email or call us to get started for real. We'll never share your info.

09 · Where we are

Rooted in Los Angeles, working everywhere.

A boutique LA studio serving professors, nonprofits, law firms, and small businesses across the country.

Webmaster & More

Los Angeles, California
Remote-friendly across the United States

  • Free discovery call before any project begins
  • Direct access to the senior developer on your build
  • Every timezone welcome — we work where you are